Our Name


If you're on this page, it's because something about us caught your eye.

Good, we're glad it did. We'd love to hear more about you as well. Hop on the mailing list and tell us a bit about yourself!

Ground Shark is a bit of an odd name. We know that, and that's why we love it. But where did it come from?

First and foremost, it's alludes to an old Brazilian Jiu-Jitsu (a.k.a. BJJ) adage. The quote, attributed to Carlos Machado, goes "The ground is my ocean, I am the shark, and most people don't even know how to swim."

That couldn't be more accurate. Our two founders are both avid BJJ practitioners. Nick is a blue belt and Adam is a brown belt. They've been training for a combined 15 years. If you're into BJJ yourself, let us know! We're always looking for competitors to sponsor.

It also alludes to our personal dreams. Nick wants to travel the world and see all of the wild lands and mountain ranges. Adam wants to buy a sail boat and sail around the world.

That's our story.

What's yours?